Customer Care & Public Relations

Introduction

Customer Care Services & Public Relations are two careers with much in common. After all, both positions serve as the "face" of a company and work to uphold the company's image and A customer service representative, as the name implies, works directly with customers while public relations specialists most often deal with members of the media and other organizations. The key distinction between the two careers lies in who the representative works with. The similarities, however, usually end there. Customer service representatives answer customer inquiries, resolve complaints and make suggestions. The representatives work in a variety of environments, according to the nature of the company. A customer service representative may work inside a retail store, at a call center, at an office, or even at home. It is noted that because almost every industry needs Customer Service representatives and Public Relations officers, there are many people hired in these occupations.

Public Relations specialists contact members of the media and write press releases to announce how clients plan to serve the community. Public relations specialists also organize functions such as speaking engagements and conventions to keep the organization in contact with the public and press. Public relations specialists might conduct interviews or prepare speeches for clients. Business, non-profit organizations, and government agencies all hire public relations specialists. The Customer Care & Public Relations short course conducted at the Tourism Institute of East Africa will equip the train with practical and professional skills to fit in any of the departments (Customer Services Department and Public Relations Department) at a given company/organization.  

This course is meant for people who aspire to enter the field where they interact with people regularly.  It's also helpful and beneficial to other people: Managers, Supervisor, Front-Line Service Representative, and anyone who wants to have an understanding of Customer Loyalty in organizations.

Course objective:

• To lay a foundation for current and future business and revenue for your company by providing superior service to ensure customers enjoy a friendly environment.
• Provide value for money through the deliverance of a superior service that is full of delightfulness.
• Being your company’s arm/tool that is used to monitor the service delivery to ensure their conformity with world-class standards.
• Examining new approaches and elements which are key to customer retention and enhancement of customer relationship management.

Course Outline

1. Customer care concepts
2. Principles of Customer care
3. Effective communication
4. Assertiveness
5. Public relations
6. Exploring customer needs and expectations
7. Handling complaints and difficult situations
8. Solving customers’ problems
9. Grooming and deportment.

You can choose to study this course at the Institute (face-to-face), Blended (face-to-face and also online) or you can study full online. Our staff is available to offer any needed support to our students. We also offer consultancies for Companies/organizations/institutes on-site and/or off-site.

Duration: 3 months 

Award: Certificate in Public Relations & Customer Care Services

This course is offered at the Institute (face-to-face), Online, and Blended (face-to-face, distance learning, and online).

For those who may want to study ONLINE, the program is now open and you can get more details by contacting us at the address below.

Please, call/text/WhatsApp or send a "call me back" on this number: +256 - 703 - 747 - 685 or send us an e-mail at  This email address is being protected from spambots. You need JavaScript enabled to view it.  or visit our offices at Plot 283 Willis Rd. Namirembe Hill ( next to the headquarters of the Church of Uganda).