The business of Tourism is such a dynamic and service-driven industry, and to be successful one ought to have a deeper understanding and knowledge in order to deliver excellent products and high-quality customer service. It does not matter, whether you have a synchronized system on your smartphone and computer where you respond to e-mails as soon as they get into your inbox or you serve your guest’s awesome picnic meals by River Nile-the longest river in the world- tourism operations can make or break a business. Many tourism projects tend to focus on the initial stages of business development such as assessment, planning, and investment. Although they are critical, however, such projects often lack the tools or expertise to build the capacity of local partners to actually manage and grow tourism enterprises.

Without empowering local Tour Operators or Tour Managers to effectively run a business, they are most likely to fail. Tour Companies and Travel Agencies are managed by people who have a passion but do not understand the sensitivity of the intangible products of the business of Travel, Tourism & Hospitality. The training in tourism Operations & Management lays is a firm foundation for Tour Company owners & Travel Agency owners, Managers, Administrators, and Supervisors to understand the tourism business, Operations, Management, Marketing (traditional and social media), and Administration among others.

Tourism Institute of East Africa’s Tourism Operations & Hospitality Management training program attempts to fill the wide gap by training and mentoring tourism Business Owners in the day-to-day tasks of managing finances, Human Resources, Marketing, and networking with potential investors in the business, among others. The program is meant for both established businesses that need to upscale and new start-ups. We show you how to run a Tourism Business successfully. After COVID-19, the trend of doing business has changed and there are many opportunities in the Tourism and hospitality sectors. Intra-African Travel is causing people to visit different countries for business, leisure and to visit friends. It is time to join the many professional tour operators, and hotel owners and harness the tourism opportunities the continent has. There is increased travelers nationally, regionally, continentally, and globally.

Our training can be done face-to-face at our campuses or online.

Course Outline

• Module One: Introduction to Travel, Tourism & Hospitality Industry
• Module Two: Tour Operators & Travel Agencies
• Module Three: Tourism Products
• Module Four: Tour Procedures and Client Management
• Module Five: Communication Skills
• Module Six: Tourist Guiding Skills
• Module Seven: MICE / EVENTS INDUSTRY
• Module Eight: Marketing & Exhibitions
• Module Nine: Human Resource Management
• Module Ten: Financial Planning & Procedures
• Module Eleven: Planning, Developing & Costing Tour Packages, and Itineraries
• Module Twelve: Business Set-Up & Operations

The next step after covering the above modules is to start setting up your Tour business. You go through an incubation period within the 3 months and they range from getting your company registered ( if you did not have one registered), developing your website, uploading tour packages and generating the content, start organizing and marketing Tour Packages. And off you go. The Management at the TIEA maintains a Mentor relationship with our trainees and introduces the Graduates to different networks in Travel, Tourism, and Hospitality.

Who should attend?

This short course is meant for:

• Tourism Boards
• Members of Tourism & Hospitality Associations
• Tour Operation Managers
• People who are planning to start their own Tour Company
• Tour Company owners who already have Tour Companies but need professional business, management, administration, and marketing skills in tourism.
• Staff at Tourism Boards
• Tour Operation Managers
• Tour Operation Administrators
• Supervisors

Training Schedule

The tourism Operations & Hospitality Management training program is open all year round. You can register any time of the month as an individual or as a group.

Study time: 1 hour & 30mins per session

Mode of study: Face-to-face at our Kampala campus

Duration of Course

5 days of study and a minimum of 3 months of continuous mentorship and coaching.